Managing a car dealership is quite an arduous job. The main motive is to increase the sales so that the dealership can be further managed. If you are seeking more consistency with the schedule of your team as well as the profit margins, these tips below will help in generating car sales in an instant.
- Increase your availability
The potential car buyers are looking for convenience and having limited time in hands can be a huge frustration for the car dealers. In the case of smaller dealers, many of them can keep up with extended hours, so it is best to be available for seven days a week. You can also increase the availability by integrating Auto Dealership Software like Auto Dealer CRM to stay in touch with the clients when they are out of the office. Make sure the CRM is accessible on the mobile platforms too.
- Price analysis
Real estate agents keep themselves apprised about the regular market comparisons and auto dealers should also do the same. Car comparison sites are also proved handy for the dealers as well as the car buyers. Notice where your dealership ranks, make adjustments if needed as many car buyers are prone to make decisions online. Don’t scare them away by overpricing your assets.
- Play smart when stocking your inventory
Pricing surely is important, but if your stock has been stationary for the straight 60 days, then you are not stocking the right vehicle. Keenly notice about the cars the customer often query about and monitor your reports monthly to check what’s selling. You have a better chance to increase your sales if you cut down on the floorplan fees. It is crucial to make calculated decisions when buying vehicles for your dealership. Deliver the customers what they want, not what you think they need.
- Offer unique customer incentives
Providing free oil to your car buyers is one of the oldest trick in the book. But now, customers will buy anything that will give them something additional, something of value, with their purchase. You can also offer them unique incentives like:
- A tire and wheel, paint protection, or other extended service packages.
- A gift certificate for wear and tear items like wipers, brakes or tires.
- Reconditioning services. The expenses incurred on reconditioning services is still less costly than a lifetime of oil changes in a vehicle. They are also appealing to the car buyers like busy parents or business owners.